Skye and Highlands Business Web Design
In today's world it is more important than ever for a business to have a web presence. A professionally designed web site enables your customers to find your services and products at any time of the day or night, it is in effect a shop window that never closes. Many businesses wonder how they ever managed without one.
If you are new to the internet you may find it all a little overwhelming. You can safely relax and leave all technical aspects in our hands, leaving you to concentrate on the all important job of running your business. For small business traders, it is more important than ever to get your promotion strategy right. A fast loading, attractive web site that gets your message across, where your customers can actually find what they want, will enhance your image and attract the business you need.
You need to decide what you want to have - remembering to fulfil your aims and satisfy the audience you have identified. Some basic kinds of information to consider:
- Define your target audience, clearly defining who you are and what you do.
- Use company logo and house style if one exists.
- Short profiles of key personnel, if these are important to your business.
- Map or directions to locate your premises if necessary.
- Details of opening times.
- Contact details - tel, fax, post, email, out of hours number if any, etc.
- News of open days, promotions, local related events and company changes.
- Links to associates, web sites related to the business.
- Links to similar sites that will trade links to yours.
- Pictures and other graphics that help to promote your business or organisation.
- Product details, prices and clear payment system.
- Reviews and testimonials.
- Terms and conditions.
- Restricted access (member only areas.)
Read some of our customer testimonials!
Your Web Site
Fast loading custom made web site using the company logo, using as much text as you like to tell people about your business. Incorporating photographs displaying your products or services.
Your Clients
A contact form page, allowing your customers to get in touch. Getting all the information you need.
Your Own Personal Domain
If you're serious about your business and you have a sincere desire to succeed, having your own domain name is a must. It's not a luxury; it's a necessity.
Because your domain name will represent your business, you should make sure that the name you choose is memorable, descriptive and that it instills confidence, particularly if you plan on selling goods and services on your site.
If finding a suitable domain name is a problem, we can offer guidance on the domain name to choose to suit your type of business
With your own domain you can have your very own personal web address
for example:www.yourcompany.com or www.yourcompany.co.uk
These can be registered and set up on your behalf by 'Web Opus'.
Your Hosting
Your web site can be hosted with us for a nominal fee. It will be housed on fast Apache servers in Telehouse, London.
Search Engine Submissions
Registering your web site with all the top major search engines. Making sure your customers can find you at any time day or night.
Daily Log Statistics
You have the option of including visitor web logs with your new web site. These keep you informed of how visitors found your site and what search terms they used to locate it. You can view a demo of 'Webalizer' visitor log stats here.
Maintenance
Your web site will be maintained and serviced for FREE if hosted with us. If hosted elsewhere, maintenance will be for 90 days.
E-Commerce
If your web site's purpose is to sell your products or sevices online, then you need to become involved in what is known as e-commerce.
Obviously for anyone to buy your products through the internet, they need to know that the payment method is completely secure. From your point of view you need to be as satisfied as you can be that the customer is totally genuine and you're not going to end up out of pocket. Whilst it is possible to just ask the customer to send a cheque, in reality you'll find that this method is not acceptable for the vast majority of sites, simply because the customer is looking for an instant transaction. Web sites which offer both methods of payment discover that they very rarely receive orders through the post.
If you are interested in e-commerce we can show you how. Perhaps you cannot afford the outlay for a fully blown e-commerce driven web site but would like to accept credit card payments over the web? Secure credit card transactions can be delivered to your web site without the need for a Merchant Account from your bank.
The most convenient and recognisable one to use is PayPal. An American company, they now offer UK options for transactions in Sterling. You need to set up an account with them by providing details of either a credit or debit card and they will then process any payments for you which can be downloaded into your credit or debit card account at the time of your choosing.
The advantage to this is that there are no set up costs and they do all the verification of the customers details before passing the order to you. There is a percentage charge per transaction, so bear this in mind when calculating your prices. We will always discuss the various options with you before accepting the work so that you completely understand how everything will work. for further details.
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